1.
Heranisty Nasution, Fitriati R. Beyond Branding: Naming Rights As Public-Private Synergy In Jakarta Mrt’s Marketing Strategy. MSEJ [Internet]. 2025Jun.26 [cited 2025Jul.6];6(4):6919-30. Available from: https://www.yrpipku.com/journal/index.php/msej/article/view/8496