Raras S, Ramdan AM, Jhoansyah D. Analisis endorser credibility joe taslim dengan self brand connection terhadap brand equitty. MSEJ [Internet]. 2022Aug.30 [cited 2025Jul.6];3(4):2210-8. Available from: https://www.yrpipku.com/journal/index.php/msej/article/view/808