Krisna, Nabilah Rahma, and Lisa Sulistyawati. “Strategi Bisnis Brand Benhill Berdasarkan Analisa Product Life Cycle (PLC) Dan Boston Consulting Group (BCG) Matriks”. Management Studies and Entrepreneurship Journal (MSEJ) 4, no. 2 (March 24, 2023): 2053–2064. Accessed July 5, 2025. https://www.yrpipku.com/journal/index.php/msej/article/view/1525.