Krisna, N. R., and L. Sulistyawati. “Strategi Bisnis Brand Benhill Berdasarkan Analisa Product Life Cycle (PLC) Dan Boston Consulting Group (BCG) Matriks”. Management Studies and Entrepreneurship Journal (MSEJ), vol. 4, no. 2, Mar. 2023, pp. 2053-64, doi:10.37385/msej.v4i3.1525.