W. D. . Gustiawan, B. Rahayu, N. V. Puspita, P. Priyantoro, and P. Prasetyo, “Analysing AIDA Model Implementation On Instagram: A Case Study Of Smes In The Service Sector In Enhancing Consumer Purchase Decisions ”, MSEJ, vol. 6, no. 2, pp. 1315–1324, Mar. 2025.