Dewi, E. A. and Indayani, L. (2025) “Analysis Of Product Quality , Brand Ambassador, And E – WOM On The Decision To Purchase Scarlett Products On Shopee Among The Sidoarjo Community”, Management Studies and Entrepreneurship Journal (MSEJ), 6(5), pp. 139–160. doi: 10.37385/msej.v6i5.8284.