Zikri, F. and Septrizola, W. (2025) “Pengaruh Dissatisfaction, Alternative Attractiveness, Switching Cost, dan Subjective Norm Terhadap Switching Intention pada Pengguna Smartphone Samsung di Kota Padang”, Management Studies and Entrepreneurship Journal (MSEJ), 6(2), pp. 1356–1370. doi: 10.37385/msej.v6i2.7440.