Gustiawan, W. D. ., Rahayu, B., Puspita, N. V., Priyantoro, P. and Prasetyo, P. (2025) “Analysing AIDA Model Implementation On Instagram: A Case Study Of Smes In The Service Sector In Enhancing Consumer Purchase Decisions ”, Management Studies and Entrepreneurship Journal (MSEJ), 6(2), pp. 1315–1324. doi: 10.37385/msej.v6i2.7418.