Kurniati, K., Junaeda, . J. and Muchtar, M. (2024) “Analysis of the Effect of Product Quality and Brand Image on Truck Car Purchasing Decisions: Case Study at PT Kumala Motor Sejahtera (Hino Mamuju) Mamuju Branch ”, Management Studies and Entrepreneurship Journal (MSEJ), 4(5), pp. 6832–6839. doi: 10.37385/msej.v4i6.3323.