Krisna, N. R. and Sulistyawati, L. (2023) “Strategi Bisnis Brand Benhill Berdasarkan Analisa Product Life Cycle (PLC) Dan Boston Consulting Group (BCG) Matriks”, Management Studies and Entrepreneurship Journal (MSEJ), 4(2), pp. 2053–2064. doi: 10.37385/msej.v4i3.1525.