Nurilhuda, Ilham Fitri, and Acep Samsudin. 2025. “Implementasi Blue Ocean Strategy Dalam Upaya Memenangkan Persaingan Bisnis (Studi Kasus Pada Tomoro Coffee Upn ‘Veteran’ Jawa Timur)”. Management Studies and Entrepreneurship Journal (MSEJ) 6 (4):6107-19. https://doi.org/10.37385/msej.v6i4.8324.