Gustiawan, Wahyu Dede, Budi Rahayu, Nindi Vaulia Puspita, Priyo Priyantoro, and Priyo Prasetyo. 2025. “Analysing AIDA Model Implementation On Instagram: A Case Study Of Smes In The Service Sector In Enhancing Consumer Purchase Decisions”. Management Studies and Entrepreneurship Journal (MSEJ) 6 (2):1315-24. https://doi.org/10.37385/msej.v6i2.7418.