JOHAN; LIDYA SARI PERONIKA NAINGGOLAN; SALMAN FARIS; WILLIYA META; AMINUDDIN. Pengaruh Brand Love, Atribut Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Konsumen Pada Produk H&M (Studi Kasus Mahasiswa/I Fakulitas Ekonomi Universitas Prima Indonesia Medan). Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 6, n. 4, p. 6751–6758, 2025. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/8429. Acesso em: 6 jul. 2025.