DWI SEPTINA DJAYA; MOHAMMAD TOHA; PRAWIRA FAJARINDRA BELGIAWAN. Customer Churn Intention And Retention Strategy In A Digital Loyalty Program. Case Study Of The Eraspace. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 6, n. 4, p. 6463–6484, 2025. DOI: 10.37385/msej.v6i4.8019. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/8019. Acesso em: 6 jul. 2025.