RAMADHANI, R. P.; PUJI ISYANTO; NENI SUMARNI. Pengaruh Viral Marketing Dan Influencer Marketing Terhadap Minat Beli Blindbox Labubu Pada Generasi Z Karawang. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 6, n. 3, p. 3570–3582, 2025. DOI: 10.37385/msej.v6i3.7815. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/7815. Acesso em: 6 jul. 2025.