MASHURI, I. B.; DERMAWAN, R. Pengaruh Kepuasan Pelanggan Dan Loyalitas Pelanggan Terhadap Ekuitas Merek Shopee. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 3, n. 4, p. 2378–2386, 2022. DOI: 10.37385/msej.v3i4.817. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/817. Acesso em: 6 jul. 2025.