RARAS, S. .; RAMDAN, A. M.; JHOANSYAH, D. Analisis endorser credibility joe taslim dengan self brand connection terhadap brand equitty. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 3, n. 4, p. 2210–2218, 2022. DOI: 10.37385/msej.v3i4.808. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/808. Acesso em: 6 jul. 2025.