ZIKRI, F.; SEPTRIZOLA, W. Pengaruh Dissatisfaction, Alternative Attractiveness, Switching Cost, dan Subjective Norm Terhadap Switching Intention pada Pengguna Smartphone Samsung di Kota Padang. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 6, n. 2, p. 1356–1370, 2025. DOI: 10.37385/msej.v6i2.7440. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/7440. Acesso em: 6 jul. 2025.