GUSTIAWAN, W. D. .; RAHAYU, B.; PUSPITA, N. V.; PRIYANTORO, P.; PRASETYO, P. Analysing AIDA Model Implementation On Instagram: A Case Study Of Smes In The Service Sector In Enhancing Consumer Purchase Decisions . Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 6, n. 2, p. 1315–1324, 2025. DOI: 10.37385/msej.v6i2.7418. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/7418. Acesso em: 6 jul. 2025.