SITI LATIFAH; KOMARIAH, K.; MULIA Z, F. Pengaruh Celebrity Endorsement Dan Viral Marketing Terhadap Proses Keputusan Pembelian (Studi Pemasaran Produk MS Glow Pada Followers Instagram @Tunis.Store). Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 3, n. 4, p. 1988–1995, 2022. DOI: 10.37385/msej.v3i4.697. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/697. Acesso em: 6 jul. 2025.