WARDHANI, L. N.; ANDARINI, S. Pengaruh Kemudahan Penggunaan, Persepsi Harga Dan Electronic Word Of Mouth Terhadap Brand Switching Traveloka (Studi Pada Pengguna Traveloka Di Surabaya). Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 1, p. 4304–4315, 2024. DOI: 10.37385/msej.v5i2.4736. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/4736. Acesso em: 6 jul. 2025.