SUKMA, A.; KANIAWATI, K.; OKTAVIANI, D. The Influence of Brand Equity, Celebrity Endorsements, and Sales Promotions on Purchasing Decisions Through Purchase Intention . Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 1, p. 3687–3697, 2024. DOI: 10.37385/msej.v5i2.4608. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/4608. Acesso em: 6 jul. 2025.