ARNIESSA, A. D.; DWIRIDOTJAHJONO, J. Pengaruh Aida (Attention, Interest, Desire, Action) Terhadap Efektivitas Iklan Online (Survey Pada Pembeli Produk Di Shopee Di Kota Surabaya). Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 1, p. 2574–2584, 2024. DOI: 10.37385/msej.v5i1.4333. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/4333. Acesso em: 6 jul. 2025.