SJAHRUDDIN, H.; ADIF, R. M. Gen Z Consumer Trends: Understanding The Next Wave Of Buying Behavior. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 1, p. 480–485, 2024. DOI: 10.37385/msej.v5i1.4085. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/4085. Acesso em: 6 jul. 2025.