ASAKDIYAH, S.; PEFRIYADI, P.; YUWANDA, T. The Impact Of Brand Personality And Brand Lifestyle Congruence On Purchase Intent With Consumer Attitude As A Mediator . Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 6, p. 9794–9801, 2024. DOI: 10.37385/msej.v4i6.3908. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/3908. Acesso em: 6 jul. 2025.