AFIFAH, N.; PUTRI, H. N. Pemasaran Personalisasi: Pendekatan Tinjauan Literatur untuk Meningkatkan Pengalaman Pelanggan. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 6, p. 9469–9480, 2024. DOI: 10.37385/msej.v4i6.3804. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/3804. Acesso em: 6 jul. 2025.