ROHMAN, S.; NURLENAWATI, N.; TRIADINDA, D. Pengaruh Marketing Viral Dan Influencer Terhadap Keputusan Pembelian Produk Scarlett Whitening Dalam Aplikasi Tiktok Shop . Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 5, p. 7322–7337, 2024. DOI: 10.37385/msej.v4i6.3401. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/3401. Acesso em: 6 jul. 2025.