KURNIATI, K.; JUNAEDA, . J.; MUCHTAR, M. Analysis of the Effect of Product Quality and Brand Image on Truck Car Purchasing Decisions: Case Study at PT Kumala Motor Sejahtera (Hino Mamuju) Mamuju Branch . Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 5, p. 6832–6839, 2024. DOI: 10.37385/msej.v4i6.3323. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/3323. Acesso em: 6 jul. 2025.