INDARSYAH, R.; RAHMAN, A. .; PUTRIANTI, S. D. .; TAUFIK, N. I. . Model Strategi Pemasaran Kue Kering Lebaran Di UMKM Ranayya Kitchen Menggunakan Business Model Canvas (BMC) Dan Analisis Swot. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 5, p. 7471–7487, 2024. DOI: 10.37385/msej.v4i6.2790. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/2790. Acesso em: 6 jul. 2025.