HERDIANA, A. F.; SUPRIYONO, S. Pengaruh E-WOM dan Potongan Harga Terhadap Perilaku Impulse Buying. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 3, p. 3043–3048, 2023. DOI: 10.37385/msej.v4i4.2217. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/2217. Acesso em: 6 jul. 2025.