TAMBA, I. F. U.; SUNGGU, S. G. Analisis Pengaruh Citra Merek Dan Persepsi Konsumen Terhadap Pembelian Produk Kosmetik Di Kalangan Mahasiswi STMB Multismart Medan. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 2, p. 2074–2082, 2023. DOI: 10.37385/msej.v4i3.1858. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/1858. Acesso em: 6 jul. 2025.