KRISNA, N. R.; SULISTYAWATI, L. Strategi Bisnis Brand Benhill Berdasarkan Analisa Product Life Cycle (PLC) Dan Boston Consulting Group (BCG) Matriks. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 2, p. 2053–2064, 2023. DOI: 10.37385/msej.v4i3.1525. Disponível em: https://www.yrpipku.com/journal/index.php/msej/article/view/1525. Acesso em: 6 jul. 2025.