Fadhilah, N. N. H., Puji Isyanto, & Neni Sumarni. (2025). Pengaruh Shopping Lifestyle Dan Discount Terhadap Impulsive Buying Produk Fashion Di Marketplace Shopee Pada Gen Z Di Kabupaten Karawang . Management Studies and Entrepreneurship Journal (MSEJ), 6(3), 2893–2905. https://doi.org/10.37385/msej.v6i3.7766