Asakdiyah, S., Pefriyadi, P., & Yuwanda, T. (2024). The Impact Of Brand Personality And Brand Lifestyle Congruence On Purchase Intent With Consumer Attitude As A Mediator . Management Studies and Entrepreneurship Journal (MSEJ), 4(6), 9794–9801. https://doi.org/10.37385/msej.v4i6.3908