Nurilhuda, I.F. and Acep Samsudin 2025. Implementasi Blue Ocean Strategy Dalam Upaya Memenangkan Persaingan Bisnis (Studi Kasus Pada Tomoro Coffee Upn “Veteran” Jawa Timur). Management Studies and Entrepreneurship Journal (MSEJ). 6, 4 (Jun. 2025), 6107–6119. DOI:https://doi.org/10.37385/msej.v6i4.8324.