The Role Of Trust In The Relationship Between Purchase Intention And Perceived Corporate Social Responsibility In Mobile Shopping Applications
DOI:
https://doi.org/10.37385/msej.v6i4.7974Keywords:
Corporate Social Responsibility (CSR), Purchase Intention, Consumer Trust, Mobile Shopping Applications, Kindness, Integrity, Structural Equation Modeling (SEM), E-Commerce, Consumer Engagement, IndonesiaAbstract
Consumer purchasing behavior in mobile shopping applications has been considerably altered by the quick development of e-commerce, which has been greatly impacted by the adoption of Corporate Social Responsibility (CSR) activities. With an emphasis on the mediating function of consumer trust qualities, including kindness and integrity, this study examines the relationship between CSR and purchase intention. The data collected from 316 respondents through an online survey were analyzed quantitatively using Structural Equation Modeling (SEM). The results show that CSR has a favorable and substantial effect on consumer trust, which raises purchase intention. Additionally, it has been demonstrated that trust successfully moderates the relationship between CSR and purchase intention. According to the study's findings, incorporating strong CSR practices is crucial for building consumer involvement and trust, influencing purchase intentions, and giving Indonesian mobile shopping platforms a competitive edge.
References
Bigné, E., Andreu, L., & Chumpitaz, R. (n.d.). Corporate social responsibility influences on university students buying behaviour.
Chen, T., Samaranayake, P., Cen, X. Y., Qi, M., & Lan, Y. C. (2022). The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.865702
Dincer, B., & Dincer, C. (2012). Measuring brand social responsibility: A new scale. Social Responsibility Journal, 8(4), 484–494. https://doi.org/10.1108/17471111211272075
Firkiana, Q., & Masnita, Y. (2025). THE INFLUENCE OF CUSTOMER PERCEIVED RESTAURANT INNOVATIVENESS (CPRI) OF MEATBALL RESTAURANTS ON BRAND LOVE AND BRAND LOYALTY. In Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) (Vol. 8, Issue 1).
Ghondaghsaz, N., & Engesser, S. (2022). Identification of factors and outcomes of trust in mobile supply chains. European Journal of Management and Business Economics, 31(3), 325–344. https://doi.org/10.1108/EJMBE-05-2021-0155
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis Eights Edition. .
Hair Jr, J. F., Wolfinbarger Celsi Arthu, M., & Page, M. J. (n.d.). ESSENTIALS OF Business Research Methods SECOND EDITION.
Hajli, N., Sims, J., Zadeh, & Richard, A. H. (n.d.). BIROn-Birkbeck Institutional Research Online) A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133–141.
Hajli, N., Sims, J., Zadeh, & Richard, A. H. (2017). BIROn-Birkbeck Institutional Research Online) A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133–141.
Hameed, F., Qayyum, A., & Awan, Y. (2018). IMPACT OF DIMENSIONS OF CORPORATE SOCIAL RESPONSIBILITIES ON PURCHASE INTENTION WITH MEDIATING ROLE OF CUSTOMER SATISFACTION, COMMITMENT AND TRUST. In PAKISTAN BUSINESS REVIEW (Vol. 13). https://en.wikipedia.org/wiki/Toms_Shoes#Focuses_for_corporate_responsibility
IMARC Group. (n.d.). Mobile Commerce Market Report by Transaction Type, Payment Mode, Type of User, and Region 2024-2032.
IMARC Group. (2024). Mobile Commerce Market Report by Transaction Type, Payment Mode, Type of User, and Region 2024-2032.
Islam, T., Islam, R., Pitafi, A. H., Xiaobei, L., Rehmani, M., Irfan, M., & Mubarak, M. S. (2021). The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust. Sustainable Production and Consumption, 25, 123–135. https://doi.org/10.1016/j.spc.2020.07.019
Krisch, U., & Grabner-Kräuter, S. (2017). Insights into the Impact of CSR Communication Source on Trust and Purchase Intention. In CSR, Sustainability, Ethics and Governance (pp. 449–469). Springer Nature. https://doi.org/10.1007/978-3-319-44700-1_25
Lu, B., & Fan, W. (n.d.). Association for Information Systems AIS Electronic Library (AISeL) SOCIAL PRESENCE, TRUST, AND SOCIAL COMMERCE PURCHASE INTENTION: AN EMPIRICAL RESEARCH. http://aisel.aisnet.org/pacis2014
Mcknight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and Validating Trust Measures for e-Commerce: An Integrative Typology. In Information Systems Research (Vol. 13, Issue 3).
Nisar, T. M., & Prabhakar, G. (2017). What factors determine e-satisfaction and consumer spending in e-commerce retailing? Journal of Retailing and Consumer Services, 39, 135–144. https://doi.org/10.1016/j.jretconser.2017.07.010
Park, J., Lee, H., & Kim, C. (2014). Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers’ perspectives. Journal of Business Research, 67(3), 295–302. https://doi.org/10.1016/j.jbusres.2013.05.016
Popa, I., Nicolescu, L., ?tefan, S. C., & Popa, ?tefan C. (2022). The Effects of Corporate Social Responsibility (CSR) on Consumer Behaviour in Online Commerce: The Case of Cosmetics during the COVID-19 Pandemics. Electronics (Switzerland), 11(15). https://doi.org/10.3390/electronics11152442
Puwirat, W., & Tripopsakul, S. (2019). The Impact of Digital Social Responsibility on Customer Trust and Brand Equity: An Evidence from Social Commerce in Thailand The Impact of Digital Social Responsibility on Customer Trust and Brand Equity: An Evidence from Social Commerce in Thailand 182. In European Research Studies Journal: Vol. XXII (Issue 2).
Quang TRAN, T., Truong Thi THUY, N., & Viet PHAM, D. (2022). The Relationship Between Corporate Social Responsibility and Customer Purchase Intention: Empirical Evidence from Vietnam. Journal of Asian Finance, 9(5), 335–0343. https://doi.org/10.13106/jafeb.2022.vol9.no5.0335
Rivera, J. J., Bigne, E., & Curras-Perez, R. (2016a). Efectos de la responsabilidad social corporativa sobre la satisfacción del consumidor con la marca. Spanish Journal of Marketing - ESIC, 20(2), 104–114. https://doi.org/10.1016/j.sjme.2016.06.002
Rivera, J. J., Bigne, E., & Curras-Perez, R. (2016b). Efectos de la responsabilidad social corporativa sobre la satisfacción del consumidor con la marca. Spanish Journal of Marketing - ESIC, 20(2), 104–114. https://doi.org/10.1016/j.sjme.2016.06.002
Sahi, G. K., Sekhon, H. S., & Quareshi, T. K. (2016). Role of trusting beliefs in predicting purchase intentions. International Journal of Retail and Distribution Management, 44(8), 860–880. https://doi.org/10.1108/IJRDM-10-2015-0157
Shaker, A. K., Mostafa, R. H. A., & Elseidi, R. I. (2023). Predicting intention to follow online restaurant community advice: a trust-integrated technology acceptance model. European Journal of Management and Business Economics, 32(2), 185–202. https://doi.org/10.1108/EJMBE-01-2021-0036
Shiau, W. L., & Luo, M. M. (2012). Factors affecting online group buying intention and satisfaction: A social exchange theory perspective. Computers in Human Behavior, 28(6), 2431–2444. https://doi.org/10.1016/j.chb.2012.07.030
Simões Coelho, P., Rita, P., & Ramos, R. F. (2023). How the response to service incidents change customer–firm relationships. European Journal of Management and Business Economics, 32(2), 168–184. https://doi.org/10.1108/EJMBE-05-2021-0157
Sun, M., Chen, J., Tian, Y., & Yan, Y. (2021). The impact of online reviews in the presence of customer returns. International Journal of Production Economics, 232. https://doi.org/10.1016/j.ijpe.2020.107929
Úbeda-García, M., Claver-Cortés, E., Marco-Lajara, B., & Zaragoza-Sáez, P. (2021). Corporate social responsibility and firm performance in the hotel industry. The mediating role of green human resource management and environmental outcomes. Journal of Business Research, 123, 57–69. https://doi.org/10.1016/j.jbusres.2020.09.055
Urinbaeva, G., Khasanova, D., & Clugston, C. J. (2023). The effect of perceived corporate social responsibility on purchase intention in mobile commerce: mediating roles of trusting beliefs and satisfaction. European Journal of Management and Business Economics. https://doi.org/10.1108/EJMBE-12-2022-0382
-Ur-Rehman, S., Talatbano, & Anambhatti. (2019). FACTORS INFLUENCING ONLINE PURCHASE INTENTION WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION. In International Journal of Economics (Vol. 27, Issue 1).
Wekesa, J. (2024). Impact of CSR (Corporate Social Responsibility) on Consumer Behavior. International Journal of Marketing Strategies, 6(2), 35–45. https://doi.org/10.47672/ijms.2132
Widiastuti, A., Masnita, Y., & Kurniawati, K. (2023). Corporate Social Responsibility (CSR) On Social Media towards Brand Advocacy Behavior in the Banking Industry. International Journal of Social Science and Human Research, 06(07). https://doi.org/10.47191/ijsshr/v6-i7-54
Yadav, R. S., Dash, S. S., Chakraborty, S., & Kumar, M. (2018). Perceived CSR and Corporate Reputation: The Mediating Role of Employee Trust. In Vikalpa (Vol. 43, Issue 3, pp. 139–151). SAGE Publications Ltd. https://doi.org/10.1177/0256090918794823
Zahira, N. A., & Kurniawati, K. (2022). Predict Repurchase Intention Via E-satisfaction as a Mediator Against Consumer Attitudes in Use Face Recognition Payment. Journal of Digital Marketing and Halal Industry, 4(1), 17–34. https://doi.org/10.21580/jdmhi.2022.4.1.12383
Zhang, X., Guo, F., Chen, T., Pan, L., Beliakov, G., & Wu, J. (2023). A Brief Survey of Machine Learning and Deep Learning Techniques for E-Commerce Research. In Journal of Theoretical and Applied Electronic Commerce Research (Vol. 18, Issue 4, pp. 2188–2216). Multidisciplinary Digital Publishing Institute (MDPI). https://doi.org/10.3390/jtaer18040110
Template
