Mengungkap Faktor Penentu Niat Kunjungan Ulang Wisatawan Ke Candi Prambanan: Pendekatan Sem Berbasis Theory Of Planned Behavior
DOI:
https://doi.org/10.37385/msej.v6i3.7752Keywords:
Pengalaman Wisatawan, Citra Destinasi, Kepuasan Wisatawan, Niat Berkunjung Kembali, Candi Prambanan, Teori Perilaku Terencana, Purposive SamplingAbstract
Studi ini bertujuan untuk menguji peran kepuasan wisatawan sebagai mediator antara pengalaman wisatawan dan citra destinasi terhadap niat berkunjung kembali, dengan studi kasus di Candi Prambanan. Berdasarkan teori TPB, penelitian ini mengadopsi pendekatan kuantitatif dengan menggunakan metode analisis Structural Equation Modeling (SEM). Dengan teknik purposive sampling, peneliti memilih responden yang memenuhi kriteria tertentu, dengan jumlah responden yang sah sebanyak 144 orang. Hasil penelitian menunjukkan bahwa pengalaman wisata yang positif, citra destinasi yang baik, serta kepuasan wisatawan memiliki pengaruh signifikan terhadap niat untuk berkunjung kembali. Kepuasan wisatawan berperan sebagai mediator yang signifikan antara pengalaman wisata dan niat berkunjung kembali, serta antara citra destinasi dan niat berkunjung kembali. Temuan ini diharapkan dapat memberikan kontribusi yang berarti bagi pengelola destinasi untuk meningkatkan pengalaman wisata dan citra destinasi guna mendorong kunjungan ulang dan mempertahankan daya tarik wisata Candi Prambanan.
References
Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Dara Singh, K. S. (2021). Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB). Spanish Journal of Marketing - ESIC, 25(2), 282–311. https://doi.org/10.1108/SJME-12-2019-0109
Abdilla, M., Idwar, I., Permatasari, I., & Rajunas, R. (2024). Studi Empiris Penentu Kepuasan Destinasi Wisata Kota Padang Provinsi Sumatera Barat. Jurnal Ekonomi Dan Bisnis Dharma Andalas, 26(1), 101–113. https://doi.org/10.47233/jebd.v26i1.1311
Afshardoost, M., & Eshaghi, M. S. (2020). Destination image and tourist behavioural intentions: A meta-analysis. Tourism Management, 81(April), 104154. https://doi.org/10.1016/j.tourman.2020.104154
Anggraeni, P. W. P., Antara, M., & Ratna Sari, N. P. (2022). Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Niat Berkunjung Kembali yang Dimediasi oleh Memorable Tourism Experience. Jurnal Master Pariwisata (JUMPA), 179. https://doi.org/10.24843/JUMPA.2022.v09.i01.p08
Are, R. La. (2024). ANALYSIS OF THE EFFECT OF SMART TOURISM TECHNOLOGY AND MEMORABLE TOURIST EXPERIENCE ON TOURIST LOYALTY WITH TOURIST SATISFACTION AS A MEDIATING VARIABLE. International Journal Multidisciplinary Science, 3(1), 27–35. https://doi.org/10.56127/ijml.v3i1.1215
Asyraff, M. A., Hanafiah, M. H., & Md Zain, N. A. (2024). Travelling During Travel Bubble: Assessing the Interrelationship between Cognitive, Affective, Unique Image, and Future Revisit Intention. Journal of Tourism and Services, 15(28), 39–60. https://doi.org/10.29036/jots.v15i28.566
Bianchi, C., Milberg, S., & Cúneo, A. (2017). Understanding travelers’ intentions to visit a short versus long-haul emerging vacation destination: The case of Chile. Tourism Management, 59, 312–324. https://doi.org/10.1016/j.tourman.2016.08.013
Gregoriades, A., Pampaka, M., Herodotou, H., & Christodoulou, E. (2023). Explaining tourist revisit intention using natural language processing and classification techniques. Journal of Big Data, 10(1). https://doi.org/10.1186/s40537-023-00740-5
Hanif, A., & Mawardi, A. K. M. K. (2016). DAMPAKNYA TERHADAP LOYALITAS WISATAWAN ( Studi pada Wisatawan Nusantara yang Berkunjung ke Kota Batu ). Jurnal Administrasi Bisnis (JAB), 38(1), 44–52.
Ismadi, I., & Suwitho, S. (2024). the Effect of Tourism Attraction and Tourist Experience on Revisit Intention Mediated By Tourist Satisfaction (a Study At Mount Bromo Tourist Destination, East Java). International Conference of Business and Social Sciences, 3(1), 474–486. https://doi.org/10.24034/icobuss.v3i1.401
Kussudyarsana, K., Maulana, H. K., Maimun, M. H., Santoso, B., & Nugroho, M. T. (2023). The Role of Social Capital, Innovation, and Capabilities on MSMEs’ Resilience in Economic Hard Times. Jurnal Manajemen Bisnis, 14(1), 72–89. https://doi.org/10.18196/mb.v14i1.15887
Kyana, N. L. G. S. M., Suandari, N. P. K., Hermarani, P. A., Ekawati, N. W., & Giantari, I. (2024a). PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PENGALAMAN BERWISATA DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI (Studi pada Desa Wisata Kertalangu). Jurnal Kepariwisataan, 23(1), 1–11. https://doi.org/10.52352/jpar.v23i1.1125
Kyana, N. L. G. S. M., Suandari, N. P. K., Hermarani, P. A., Ekawati, N. W., & Giantari, I. (2024b). PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PENGALAMAN BERWISATA DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI (Studi pada Desa Wisata Kertalangu). Jurnal Kepariwisataan, 23(1), 1–11. https://doi.org/10.52352/jpar.v23i1.1125
Liberato, D., Brandão, F., Teixeira, A. S., & Liberato, P. (2021). Satisfaction and loyalty evaluation towards health and wellness destination. Journal of Tourism and Development, 36(2), 9–24. https://doi.org/10.34624/rtd.v2i36.24679
Lim, Y.-J., Kim, H.-K., & Lee, T. J. (2016). Visitor Motivational Factors and Level of Satisfaction in Wellness Tourism: Comparison Between First-Time Visitors and Repeat Visitors. Asia Pacific Journal of Tourism Research, 21(2), 137–156. https://doi.org/10.1080/10941665.2015.1029952
Liu, L., Zhou, Y., & Sun, X. (2023). The Impact of the Wellness Tourism Experience on Tourist Well-Being: The Mediating Role of Tourist Satisfaction. Sustainability (Switzerland), 15(3), 1–23. https://doi.org/10.3390/su15031872
Molina-Collado, A., Santos-Vijande, M. L., Gómez-Rico, M., & Santos del Cerro, J. (2024a). Sensory versus personal environment as antecedents of the creative food tourism experience. International Journal of Hospitality Management, 118. https://doi.org/10.1016/j.ijhm.2023.103688
Molina-Collado, A., Santos-Vijande, M. L., Gómez-Rico, M., & Santos del Cerro, J. (2024b). Sensory versus personal environment as antecedents of the creative food tourism experience. International Journal of Hospitality Management, 118(January). https://doi.org/10.1016/j.ijhm.2023.103688
Praswati, A. N., Wardani, N. M., & Rohim, M. (2021). The Impact of Online Destination Brand Experience, Destination Brand Authenticity and Tourist Destination Image on Behavioral Intentions. Journal of Indonesian Tourism and Development Studies, 9(3), 145–152. https://doi.org/10.21776/ub.jitode.2021.009.03.01
Ragab, H., Mahrous, A. A., & Ghoneim, A. (2020). Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions. International Journal of Tourism Cities, 6(2), 449–466. https://doi.org/10.1108/IJTC-12-2018-0105
Rehman, A. U., Abbas, M., Abbasi, F. A., & Khan, S. (2023). How Tourist Experience Quality, Perceived Price Reasonableness and Regenerative Tourism Involvement Influence Tourist Satisfaction: A Study of Ha’il Region, Saudi Arabia. Sustainability (Switzerland), 15(2). https://doi.org/10.3390/su15021340
Salsabila, R. A., & Ernawadi, Y. (2024). Emotional Experience, Destination Image, Tourist Satisfaction Sebagai Antaseden Revisit Intention Wisatawan Curug Cileat Subang. J-MAS (Jurnal Manajemen Dan Sains), 9(1), 491. https://doi.org/10.33087/jmas.v9i1.1691
Septikache, D., Suhud, U., & Rahmi, R. (2024). Sunda Kelapa Port: a Case Study on Tourist Loyalty Building Through Destination Image, Tourist Motivation, and Perceived Value of Tourism Satisfaction. International Journal Of Education, Social Studies, And Management (IJESSM), 4(2), 494–510. https://doi.org/10.52121/ijessm.v4i2.277
Setyawan, A., Susila, I., & Anindita, S. (2019). Influence of power asymmetry, commitment and trust on sme retailers’ performance. Business: Theory and Practice, 20(2000), 216–223. https://doi.org/10.3846/btp.2019.21
Smit, B., Melissen, F., & Font, X. (2024). Co-designing tourism experience systems: A living lab experiment in reflexivity. Journal of Destination Marketing and Management, 31(December 2023), 100858. https://doi.org/10.1016/j.jdmm.2024.100858
Sudarsono, H., Shidiqie, J. S. A., & Tumewang, Y. K. (2021). THE IMPACT OF RELIGIOSITY AND KNOWLEDGE ON THE INTENTION OF YOUNG MUSLIM GENERATION TOWARD HALAL TOURISM IN INDONESIA. Tourism and Hospitality Management, 27, 255–272. https://doi.org/10.20867/thm.27.2.2
Suliyanto, S., Rahab, R., & Arini, D. V. (2024). The influence of tourist satisfaction on revisit intention: the moderating role of health consciousness. International Journal of Public Health Science (IJPHS), 13(2), 727. https://doi.org/10.11591/ijphs.v13i2.23613
Syafrida, M. F., Sari, D. K., & Syafrizal. (2023). The Impact of Destination Image, Novelty Seeking, Involvement Seeking and Tourist Satisfaction on Edutourism Tourists’ Revisit Intention. Jurnal Informatika Ekonomi Bisnis, 5, 1525–1534. https://doi.org/10.37034/infeb.v5i4.790
Torabi, Z. A., Shalbafian, A. A., Allam, Z., Ghaderi, Z., Murgante, B., & Khavarian-Garmsir, A. R. (2022). Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies. Sustainability (Switzerland), 14(5), 1–18. https://doi.org/10.3390/su14052721
Tussyadiah, I. P. (2013). Toward a Theoretical Foundation for Experience Design in Tourism. Journal of Travel Research, 53(5), 543–564. https://doi.org/10.1177/0047287513513172
Uysal, M., Berbekova, A., & Kim, H. (2020). Designing for Quality of life. Annals of Tourism Research, 83, 102944. https://doi.org/https://doi.org/10.1016/j.annals.2020.102944
WORTLEY, A. (2024). Can Japan lure the jet-set class off the beaten path? The Japan Times. https://www.japantimes.co.jp/life/2024/03/25/travel/luxury-tourism-market-japan-experience/
Yunita, S., & Tjokrosaputro, M. (2024). THE INFLUENCE OF DESTINATION IMAGE AND PERCEIVED VALUE ON SATISFACTION OF LITERACY PARK. International Journal of Application on Economics and Business, 2(2), 3597–3609. https://doi.org/10.24912/ijaeb.v2i2.3597-3609
Yusuf, S. M., Syarqiyah, I. N., & Arrazaq, N. R. (2019). Arloka Map: Media Pengenalan Nilai-Nilai Kearifan Lokal Di Kawasan Candi Prambanan. Berkala Arkeologi, 39(2), 235–256. https://doi.org/10.30883/jba.v39i2.342
Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213–223. https://doi.org/10.1016/j.tourman.2013.06.006
Zulfiqar, U., Abbas, A. F., Aman-Ullah, A., & Mehmood, W. (2024). A bibliometric and visual analysis of revisit intention research in hospitality and tourism. Journal of Tourism Futures. https://doi.org/10.1108/JTF-01-2024-0013
Template
