Pengaruh Daya Tarik Perusahaan Terhadap Perilaku Pencari Kerja Gen Z Fresh Graduate Melalui Reputasi Perusahaan Pada Universitas Kota
DOI:
https://doi.org/10.37385/msej.v6i2.7386Keywords:
Daya Tarik Perusahaan, Reputasi Perusahaan, Perilaku Pencari KerjaAbstract
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh daya tarik perusahaan terhadap perilaku pencari Gen Z melalui reputasi perusahaan pada Gen Z fresh graduate di Universitas Kota Pekanbaru. Penelitian ini terdiri dari satu variabel independen yaitu daya tarik perusahaan dan satu variabel dependen yaitu perilaku pencari kerja serta reputasi perusahaan sebagai variabel intervening. Metode analisis yang digunakan adalah analisis Structural Equation Model (SEM) menggunakan Smart PLS 3.0. Metode pengumpulan data pada penelitian ini adalah dengan menggunakan kuesioner yang diisi oleh responden yaitu Gen Z fresh graduate pada Universitas di Kota Pekanbaru yang berjumlah 205 responden. Hasil penelitian yang didapatkan secara parsial ialah 1) terdapat pengaruh antara daya tarik perusahaan terhadap reputasi perusahaan. 2) terdapat pengaruh antara daya tarik perusahaan terhadap perilaku pencari kerja. 3) terdapat pengaruh antara reputasi perusahaan terhadap perilaku pencari kerja. Sedangkan hasil penelitian secara simultan menunjukkan bahwa 4) terdapat pengaruh antara daya tarik perusahaan terhadap perilaku pencari kerja melalui reputasi perusahaan.
References
Adata. (2024, October 14). Why is Reputation Important for Millennials and Gen Z and How Can Media Intelligence Help You Measure It? Adata.pro/Blog.
Ahyani, A. (2021). Implementasi Corporate Social Responsibility PT. XL Axiata, Tbk di Jakarta Melalui Program Xl Future Leaders Dalam Mempertahankan Citra. http://www.databoks.katadata.co.id,
Arifin, K. N., & et al. (2024). Gen Z Generation: Does Job Hopping Matter. In Jurnal Psikologi Malaysia (Vol. 38, Issue 2).
Bellinder, M. (2024). Generation Z and Workplace Values: Determining a Generation Z Hierarchy of Workplace Values that Influence Workplace Preferences.
Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151–172. https://doi.org/10.1080/02650487.2005.11072912
Blau, D. M. (1992). AN EMPIRICAL ANALYSIS OF EMPLOYED AND UNEMPLOYED JOB SEARCH BEHAVIOR ® at UNIVERSITE DE MONTREAL on. In Industrial and Labor Relations Review (Vol. 45, Issue 4). www.jstor.org
Böhlich, S., Hindley, C., & Müller, M. C. (2022). Enhancing Employer Attractiveness: The Impact of COVID-19 on Generation Z. Proceedings of the European Conference on Management, Leadership and Governance, 2022-November, 45–54. https://doi.org/10.34190/ecmlg.18.1.795
Brianne Schaer. (2024, April 10). The Value of Corporate Reputation as an Intangible Asset. Blog.Reputationx.Com.
Cable, D. M., & Judge, T. A. (1996). Person-Organization Fit, Job Choice Decisions, and Organizational Entry. In ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES (Vol. 67, Issue 3).
Dalv, D. S. (2021). Employer brand equity and its impact on the application intent of the prospective employees. International Journal of Business Intelligence Research, 12(1), 1–25. https://doi.org/10.4018/IJBIR.20210101.oa1
Dassler, A., & et al. (2022). Employer Attractiveness From an Employee Perspective: A Systematic Literature Review. In Frontiers in Psychology (Vol. 13). Frontiers Media S.A. https://doi.org/10.3389/fpsyg.2022.858217
Deborah Nemeth. (2022, August 22). Authentically Gen Z: The Values, Aspirations & Drivers That Will Re-Define the Future of Work. Workdesign.Com.
Ekhsan, M., & et al. (2021). Pengaruh Employer Branding Terhadap Minat Melamar Pekerjaan dengan Reputasi Perusahaan Sebagai Variabel Mediasi. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (JEBMA), 1(2), 8–17. https://doi.org/10.47709/jebma.v1i2.975
Elizabeth Faber. (2024, June 17). Gen Zs, Millennials Seek New Level For Work-Life Balance.
Erlinda, F., & et al. (2020). The Relationship Between Employer Branding, Corporate Reputation and Recruitment Web on Intention To Apply. Jurnal Ekonomi Syariah Teori Dan Terapan, 7(8), 1572. https://doi.org/10.20473/vol7iss20208pp1572-1583
Fania, M. S., & et al. (2023). Implementasi Pengembangan Sumber Daya Manusia Pada Perusahaan Dan Manfaatnya (Vol. 1, Issue 2). https://ojs.unhaj.ac.id/index.php/jumper
Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (2000). The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241–255. https://doi.org/10.1057/bm.2000.10
Ghozali. (2020). Partial Least Squares Konsep, Teknik dan Aplikasi Menggunakan Smart PLS 3.0 Untuk Penelitian Empiri. Badan Penerbit Universitas Diponegoro.
Gregorius, H. I. P., & et al. (2024). Corporate Reputation Mediates the Effect of Employer Branding on Intention Z Generation to Apply for a Job. In Management Studies and Entrepreneurship Journal (Vol. 5, Issue 1). http://journal.yrpipku.com/index.php/msej
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2019). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Halová, D., & et al. (2021). Innovative Approaches To Recruiting: Using Social Media To Become The Employer of Choice For Generation Z. Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, 1135–1143. https://doi.org/10.34190/EIE.21.093
James Pratama. (2024, August 27). Menghadapi Perubahan Pasar: Strategi Memikat Gen Z di Era Digital. MARKPLUS.INC.
Korn Ferry. (2023). Who is Gen Z: A Drive For Development.
Kupczyk, T., & et al. (2021). Expectations and Requirements of Generation Z Towards Salary. In European Research Studies Journal: Vol. XXIV (Issue 4).
Kusdiyanto, & et al. (2024). Pengaruh Employer Branding, Reputasi Perusahaan, Informasi Sosial Media dan Corporate Social Responsibility terhadap Niat Melamar Pekerjaan Generasi Milenial dan Generasi Z.
Lydia Dishman. (2021, December 10). Gen Z job Seekers Are Finding Careers and Building Work Relationships in A Whole New Way. Fastcompany.Com.
Mauger, Y. (2021). Organization Attractiveness: How Does Job Seekers’ Situational Context Influence the Evaluation of the Signals Sent by Companies?
Monique Mahler. (2024, May 3). The Gen Z Hiring Playbook: Attract, Hire, and Retain the Next Generation. Interviewstream.
Mortensen, E. T. (1986). J O B S E A R C H A N D L A B O R M A R K E T A N A L Y S I S.
Mutiara, A. P., & Gilang Nugroho. (2023). Faktor Pembentuk Perilaku Pencari Kerja Generasi Z di Provinsi Riau.
Nurqamar, I. F., Ulfa, S., Hafizhah, I., Fadhillah, N., & Rahmi, N. (2022). The Intention of Generation Z To Apply For a Job. JBMI (Jurnal Bisnis, Manajemen, Dan Informatika), 18(3), 218–247. https://doi.org/10.26487/jbmi.v18i3.16493
Kuhn P, & Skuterud M. (2000). Job search methods: Internet versus traditional.
Phalevi, S. A., & et al. (2023). Pengaruh Employer Branding dan Reputasi Perusahaan Terhadap Organizational Attractiveness di Perusahaan Startup Pada Generasi Z.
Quinn Holly. (2024, November 4). How Gen Z Is Shaping the Future of Work . Technical.Ly.
Radhinda, P. A. (2020). Penerapan Proses Employer Branding pada Perusahaan E-commerce (Studi Kasus pada Shopee Indonesia). In Journal of Southeast Asian Communication (Vol. 1).
Regitha, L. P., & et al. (2023). Pengaruh Employer Branding, Reputasi Perusahaan dan Informasi Sosial Media Terhadap Niat Melamar Pekerjaan Generasi Milenial dan Generasi Z.
Rizky, G., & et al. (2023). Daya Tarik Perusahaan dan Kompetensi Karir yang Memengaruhi Niat Melamar Pekerjaan pada Mahasiswa Tingkat Akhir. Jurnal Ekombis Review, 11(2), 1317–1328. https://doi.org/10.37676/ekombis.v11i12
Schroth, H. (2019). Are you ready for gen Z in the workplace? California Management Review, 61(3), 5–18. https://doi.org/10.1177/0008125619841006
Soeling, P. D., Ajeng Arsanti, S. D., & Indriati, F. (2022). Organizational reputation: does it mediate the effect of employer brand attractiveness on intention to apply in Indonesia? Heliyon, 8(4). https://doi.org/10.1016/j.heliyon.2022.e09208
Stigler’, G. J. (1962). INFORMATION IN THE LABOR MARKET. http://www.journals.uchicago.edu/t-and-c
Sugiyono. (2019). Metode Penelitian kuantitatif kualitatif dan R&D (2019th ed.). Alfabeta.
Susan Hanold. (2021). Recruiting Gen. Z, a Pragmatic, Dynamic, and Digital-First Generation. Recruiter.Com.
Syifa Fauziah. (2023, July 14). Mengapa Gen Z Jadi Kutu Loncat di Dunia Kerja? Ini Jawabannya. INews Serpong.
Turban, D. B., & Keon, T. L. (1993). Organizational Attractiveness: An Interactionist Perspective. In Journal of Applied Psychology (Vol. 78, Issue 2).
Twenge, J. M., Campbell, S. M., Hoffman, B. J., & Lance, C. E. (2010). Generational differences in work values: Leisure and extrinsic values increasing, social and intrinsic values decreasing. Journal of Management, 36(5), 1117–1142. https://doi.org/10.1177/0149206309352246
Van Hooft, E. A. J., Born, M. P., Taris, T. W., & van der Flier, H. (2005). Predictors and outcomes of job search behavior: The moderating effects of gender and family situation. Journal of Vocational Behavior, 67(2), 133–152. https://doi.org/10.1016/j.jvb.2004.11.005
Veredyuk, O., & Chernykh, E. (2022). Generation Z participants of intellectual olympiads: labour market behavioral attitudes. Living Standards of the Population in the Regions of Russia, 18(1), 79–91. https://doi.org/10.19181/lsprr.2022.18.1.7
Vondrea, C., & et al. (2024). Menguraikan Pilihan Karier Generasi Z: Daya Tarik Employer Brand dan Reputasi Korporat. SEIKO?: Journal of Management & Business, 7(1), 869–879.
Vondrea, C., & Riza, F. (2024). SEIKO?: Journal of Management & Business Menguraikan Pilihan Karier Generasi Z: Daya Tarik Employer Brand dan Reputasi Korporat. SEIKO?: Journal of Management & Business, 7(1), 869–879.
Vyas, L., & Butakhieo, N. (2021). The impact of working from home during COVID-19 on work and life domains: an exploratory study on Hong Kong. Policy Design and Practice, 4(1), 59–76. https://doi.org/10.1080/25741292.2020.1863560
Wirohikmawan, R., & Kustini, K. (2023). Pengaruh Daya Tarik dan Reputasi Perusahaan terhadap Minat Melamar Pekerjaan Mahasiswa Manajemen FEB UPN “Veteran” Jawa Timur. J-MAS (Jurnal Manajemen Dan Sains), 8(1), 457. https://doi.org/10.33087/jmas.v8i1.779
Template
