Pengaruh Parameter Sosial Media Terhadap Kognitif Stage Nasabah Melalui Pengendalian Teknologi Informasi Berkelanjnutan Pada Perbankan (Studi Kasus: Bank Area Jawa Timur)
Keywords:
Kognitif Stage Nasabah, Parameter Sosial Media, Pengendalian Teknologi Informasi Berkelanjutan, Perbankan, Strategi PemasaranAbstract
ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh parameter sosial media melalui pengendalian teknologi informasi berkelanjutan terhadap kognitif stage nasabah pada perbankan. Penelitian ini dilakukan pada nasabah Bank Syariah Indonesia di wilayah Jawa Timur dengan jumlah sampel sebesar 100 responden yang dipilih secara acak dan telah menggunakan layanan perbankan minimal 5 kali dalam satu bulan terakhir. Pendekatan yang digunakan adalah intervening model dengan menguji hipotesis pada konstruk pengendalian teknologi informasi berkelanjutan yang menjadi intervening, sedangkan parameter sosial media menjadi eksogen dan kognitif stage menjadi endogen. Hasil penelitian menunjukkan bahwa parameter sosial media mempunyai pengaruh signifikan terhadap kognitif stage nasabah melalui pengendalian teknologi informasi pada perbankan. Selain itu, kualitas pengendalian teknologi informasi juga memiliki pengaruh yang signifikan terhadap kognitif stage nasabah. Model dan jalur pengaruh memperlihatkan hasil yang meyakinkan dengan signifikansi yang tinggi pada setiap jalur pengaruh yang diuji. Studi kasus ini dapat menjadi acuan bagi perbankan dalam mengembangkan strategi pemasaran dan pengendalian teknologi informasi yang lebih efektif dan efisien dalam memberikan pelayanan yang berkualitas dan memuaskan bagi nasabah.
Kata Kunci: Kognitif Stage Nasabah, Parameter Sosial Media, Pengendalian Teknologi Informasi Berkelanjutan, Perbankan, Strategi Pemasaran.
References
Adekunle, P. A., & Tella, A. (2013). Nigeria SMEs Participation in Electronic Economy: Problems and the Way Forward. Journal of Internet Banking and Commerce, 18(2–11), 10. http://eprints.utm.my/8136/
Aitken, M., Ng, M., Horsfall, D., Coopamootoo, K. P. L., van Moorsel, A., & Elliott, K. (2021). In pursuit of socially-minded data-intensive innovation in banking: A focus group study of public expectations of digital innovation in banking. Technology in Society, 66(October 2020), 101666. https://doi.org/10.1016/j.techsoc.2021.101666
Asmuni, A., & Pradana, B. A. (2018). Hubungan Motivasi Kerja Dengan Kinerja Pegawai Pada Kantor Pelayanan Perbendaharaan Negara Jember. Majalah Ilmiah DIAN ILMU, 16(1), 74–83. https://doi.org/10.37849/midi.v16i1.59
Banu, A. M., Mohamed, N. S., & Parayitam, S. (2019). Online Banking and Customer Satisfaction: Evidence from India. Asia-Pacific Journal of Management Research and Innovation, 15(1–2), 68–80. https://doi.org/10.1177/2319510x19849730
Bastian, A. A. P. (2020). PENGARUH FINANCIAL TECHNOLOGY TERHADAP PERKEMBANGAN BISNIS UMKM MELALUI VARIABEL INTERVENING KEPUASAN KONSUMEN. In UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA. UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA.
Bui, H. M., Van Nguyen, S., Huynh, A. T., Bui, H. N., Nguyen, H. T. T., Perng, Y. S., Bui, X. T., & Nguyen, H. T. (2023). Correlation between nitrous oxide emissions and economic growth in Vietnam: An autoregressive distributed lag analysis. Environmental Technology and Innovation, 29, 102989. https://doi.org/10.1016/j.eti.2022.102989
Chica, M., Hernández, J. M., & Perc, M. (2022). Sustainability in tourism determined by an asymmetric game with mobility. Journal of Cleaner Production, 355(December 2021), 131662. https://doi.org/10.1016/j.jclepro.2022.131662
Elfiondri, Zaitul, & Rina, N. (2021). Tradition, cultural contact and English for tourism: the case of Mentawai, Indonesia. Heliyon, 7(6). https://doi.org/10.1016/j.heliyon.2021.e07322
Filipe, L., Oliveira, A., & Rodrigues, H. (2023). Technology management has a significant impact on digital transformation in the banking sector ?. International Review of Economics and Finance, 88(July), 1375–1388. https://doi.org/10.1016/j.iref.2023.07.040
Firmansyah, I. A., Yasirandi, R., & Utomo, R. G. (2021). The influence of efficacy, credibility, and normative pressure to M-banking adoption level in Indonesia. Procedia Computer Science, 197(2021), 51–60. https://doi.org/10.1016/j.procs.2021.12.117
Gumelar, A., Nasution, M. I., Oesman, I. F., Ramadini, F., Irfan, M., & Nurliana. (2020). Technology mobile banking on customer Satisfaction. Journal of Physics: Conference Series, 1477(7). https://doi.org/10.1088/1742-6596/1477/7/072020
Hafez, M. (2022). Unpacking the influence of social media marketing activities on brand equity in the banking sector in Bangladesh: A moderated mediation analysis of brand experience and perceived uniqueness. International Journal of Information Management Data Insights, 2(2), 100140. https://doi.org/10.1016/j.jjimei.2022.100140
Hagedoorn, L. C., Bubeck, P., Hudson, P., Brander, L. M., Pham, M., & Lasage, R. (2021). Preferences of vulnerable social groups for ecosystem-based adaptation to flood risk in Central Vietnam. World Development, 148, 105650. https://doi.org/10.1016/j.worlddev.2021.105650
Ibrahim, N., & Verliyantina. (2012). The Model of Crowdfunding to Support Small and Micro Businesses in Indonesia Through a Web-based Platform. Procedia Economics and Finance, 4, 390–397. https://doi.org/10.1016/s2212-5671(12)00353-x
Liang, S., Yu, R., Liu, Z., Wang, W., Wu, L., & Hu, X. (2023). An empirical study on the asset-light operation and corporate performance of China’s tourism listed companies. Heliyon, 9(2), e13391. https://doi.org/10.1016/j.heliyon.2023.e13391
Lidiawan, A. R., Ujianto, & Cempena, I. B. (2023). Does e-banking moderate customer value relations with corporate reputation: The case of BNI bank in Kediri city, Indonesia. International Journal of Applied Economics, Finance and Accounting, 16(2), 288–296. https://doi.org/10.33094/ijaefa.v16i2.981
Moliner-Velázquez, B., Fuentes-Blasco, M., & Gil-Saura, I. (2023). Managing relationships between tourism companies and their suppliers: An approach beyond classical variables. European Research on Management and Business Economics, 29(1). https://doi.org/10.1016/j.iedeen.2022.100203
Natakusuma Imam Raharjo, D., & Dharmayanti, D. (2016). Pengaruh Brand Leadership Dan Perceived Quality Terhadap Customer Loyalty Dengan Brand Personality Sebagai Variabel Perantara Dan Brand Trust Sebagai Variabel Intervening Pada Merlion School Surabaya. Jurnal Manajemen Pemasaran, 10(1), 1–10. https://doi.org/10.9744/pemasaran.10.1.1-10
Norveel, J., Gonzalez, R., & Presthus, W. (2021). Basic digital competence in Norwegian banking. Procedia Computer Science, 196(2021), 183–190. https://doi.org/10.1016/j.procs.2021.12.004
Padmanabhan, G., & Johnson, B. H. (2010). Regional Dimensionless Rating Curves to Estimate Design Flows and Stages. Journal of Spatial Hydrology, 10(1), 41–75.
Pavithra, C. B., & Geetha, K. (2021). Factors Affecting Customers’ Perception Towards Digital Banking Services. Turkish Journal of Computer and Mathematics Education, 12(11), 1608–1614.
Raihan, A., Ibrahim, S., & Ahmed, D. (2023). World Development Sustainability Dynamic impacts of economic growth , energy use , tourism , and agricultural productivity on carbon dioxide emissions in Egypt. World Development Sustainability, 2(April), 100059. https://doi.org/10.1016/j.wds.2023.100059
Serdar, D. (2019). THE IMPACT OF EMOTIONS ON CONSUMER DECISION-MAKING: A CONSUMER BEHAVIOUR ANALYSIS OF HEDONIC CONSUMPTION AS RELATED TO THE HARLEY-DAVIDSON BRAND TARIO. Sustainability (Switzerland), 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
Shankar, A., & Jebarajakirthy, C. (2019). The influence of e-banking service quality on customer loyalty: A moderated mediation approach. International Journal of Bank Marketing, 37(5), 1119–1142. https://doi.org/10.1108/IJBM-03-2018-0063
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Teknik Industri, 1.
Szromek, A. R. (2022). Value Propositions in Heritage Tourism Site Business Models in the Context of Open Innovation Knowledge Transfer. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 161. https://doi.org/10.3390/joitmc8030161
Tran, V. D., & Nguyen, T. D. (2022). The impact of security, individuality, reputation, and consumer attitudes on purchase intention of online shopping: The evidence in Vietnam. Cogent Psychology, 9(1). https://doi.org/10.1080/23311908.2022.2035530
Tulcanaza-Prieto, A. B., Aguilar-Rodríguez, I. E., & Lee, C. W. (2022). Customer Perception and Its Influence on the Financial Performance in the Ecuadorian Banking Environment. Sustainability, 14(12), 6960. https://doi.org/10.3390/su14126960
Ul Haq, I., & Awan, T. M. (2020). Impact of e-banking service quality on e-loyalty in pandemic times through interplay of e-satisfaction. Vilakshan - XIMB Journal of Management, 17(1/2), 39–55. https://doi.org/10.1108/xjm-07-2020-0039
Williamson, O. E., Argyres, N., Mayer, K. K. J., Dorneles, T. M., Binotto, E., Holgado-Silva, H. C. H. C., Rodrigues, W. O. P., Rita Sangalli, A., Silva, H. C. H., Freire da Silva, I., Maria Schlindwein, M., científico Sabrina Silva, A., Binotto, E., Vilpoux, O. F., Holgado-Silva, H. C. H. C., Benites Padua, J., Renne Camilo, L., Marques Dorneles, T., Fernandes, C. R., … BARDIN, L. (2016). CAPACIDADES DINÂMICAS COMO DIFERENCIAL ESTRATÉGICO PARA A SUSTENTABILIDADE. Journal of Business Research. https://doi.org/10.1016/j.technovation.2012.01.004
Template
