Pengaruh Kualitas Produk, Harga, Relationship Marketing terhadap Keputusan Pembelian Produk di PT Asaba Pekanbaru

Authors

  • Onny Setiawan a:1:{s:5:"en_US";s:44:"Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia";}
  • Elsa Serepina Simorangkir Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia
  • Astri Ayu Purwati Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia
  • Astri Ayu Purwati Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia

DOI:

https://doi.org/10.37385/msej.v1i1.49

Abstract

Competition in PT ASABA the tight with the globalization which led to the emergence of free trade that makespeople began to think a selective and smart in choosing a product. One of his products office stationary (ATK) is growing. The purpose of research which is to know and analyse the influence of the relationship marketing of purchasing decision of the product in PT ASABA Pekanbaru.The method used is the analysis of the regression linier risks. The sample which was used as much as 260 respondents consisting of a retail and wholesale. This research result indicates that the quality of the products, prices and relationship marketing have a significant effect on the purchasing decision of the product at PT ASABA Pekanbaru.

Keywords : Product Quality, Price, Relationship Marketing, Purchasing Decision

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Published

2020-02-16

How to Cite

Setiawan, O., Simorangkir, E. S. ., Purwati, A. A., & Purwati, A. A. (2020). Pengaruh Kualitas Produk, Harga, Relationship Marketing terhadap Keputusan Pembelian Produk di PT Asaba Pekanbaru . Management Studies and Entrepreneurship Journal (MSEJ), 1(1), 64–77. https://doi.org/10.37385/msej.v1i1.49

Issue

Vol. 1 No. 1 (2020): Management Studies and Entrepreneurship Journal (MSEJ)

Section

Articles