Comparative Analysis of Halal Food Product Competitiveness in Southeast Asia: A Case Study of Singapore and Thailand
DOI:
https://doi.org/10.37385/ijedr.v4i3.3784Keywords:
Halal Food, Competitiveness, Comparative Analysis, Southeast AsiaAbstract
This study aims to analyze the comparison of halal food products between Singapore and Thailand in the context of competitiveness in Southeast Asia. This research uses a qualitative approach, and with a literature study, the analysis tool is a comparative study or comparative study is a study comparing two or more conditions, events, activities, programs and others. The results of the analysis show that Singapore tends to target a wider global market, while Thailand has a focus on the regional market. Both are active in marketing their halal food products at the global level. In terms of Different Marketing Strategies, Singapore stands out in innovative and modern marketing, while Thailand emphasizes local wisdom and traditional wealth in its marketing strategy, In terms of consumer awareness of halalness is increasing in both countries, creating growth opportunities for the halal food industry. Both countries place importance on halal certification to build trust with Muslim consumers, which can influence purchasing decisions and company competitiveness. Thailand is arguably superior in providing halal culinary, because they have quite a lot of Muslim citizens compared to Singapore, and also for the production of culinary sales Thailand is more numerous and diverse, they have many traditional foods that are sold and produced in their market.
References
Aminuddin, M. Z. (2016). Halal product certification: A comparative study of Indonesia and Thailand. SHAHIH: Journal of Islamicate Multidisciplinary, 1(1), 27-39. https://doi.org/10.22515/shahih.v1i1.52
Arif, M., & Soemitra, A. (2022). Food product purchase decision behavior Halal certified. In Proceedings of the International Seminar of Islamic Studies, 3(1), 1629-1637.
Bustami, B. R., & Hidayat, P. (2018). Analysis of the competitiveness of export products in North Sumatra province. Journal of Economics and Finance, 1(2), 56-71.
Citradi, T. (2020). Singapore is the 'King' of ASEAN. CNBC. https://www.cnbcindonesia.com/news//harus-dia quiz-singapore-is-the-king-of-asean
Daim, R. H. (2022). The effect of occupational health and safety to employee performance in the sawmills industries in Langkat, North Sumatra, Indonesia. IOP Conference Series: Earth and Environmental Science, 912(1), 11.
Destriyansah, W., Imsar, I., & Harahap, M. I. (2023). Analysis of the influence of the Halal industry on Indonesia's economic growth. Wiga: Journal of Economic Science Research, 13(2), 232-245.
Ghafoor, A., & Qureshi, M. I. (2019). Halal food certification: An empirical investigation of the challenges faced by the food industry in Thailand. Journal of Islamic Marketing, 10(3), 659-675.
Hasibuan, A. F., Rahmani, N. A. B., & Harahap, R. D. (2023). The influence of promotion, Halal label, and price on Muslim consumer decisions to buy food and beverages in online applications with discounts as a moderating variable in the city of Medan. Journal of Management and Business Innovations, 5(1), 15-25.
Huda, N., & Ismail, A. (2019). Factors influencing the competitive advantage of halal food industry in Malaysia: A review. International Journal of Economics, Commerce and Management, 7(4), 25-32.
Hiya, N., & Nawawi, Z. M. (2021). Literature study of the dynamics of Indonesian Halal certification. International Journal of Economic, Technology, and Social Sciences (Injects), 2(2), 506-517.
Imsar, I. H., & Nurhayati. (2023). Analysis of digital economic interactions, economic openness, Islamic human development index (I-HDI) and investment on Indonesia's GDP growth. Journal of Education, 12(1), 11.
Ismail, A., & Salleh, M. N. M. (2018). Halal market orientation and business performance of halal food manufacturers in Thailand. Journal of Islamic Marketing, 9(4), 815-831.
Jamaludin, M. A., & Mohamed, Z. (2020). Exploring the Halal food industry in Thailand: Potential and challenges. In Proceedings of the 2nd International Conference on Business, Social Sciences, and Sustainable Development (ICBSSD 2020) (pp. 1-10).
Kurnia, A., Marliyah, M., Nasution, J., & Batubara, M. (2023). Halal food industry development strategy in increasing Medan community consumption activities. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 6(3), 2573-2606.
Liwe, A. J. (2019). The strategic meaning of Southeast Asian regional studies from the viewpoint of international relations. Universitas Pelita Harapan.
Manaf, Z. A., Yusoff, R. Z., & Omar, E. O. (2017). Competitive advantage of halal food industry in Malaysia: A Porter's diamond model approach. Journal of Islamic Marketing, 8(3), 394-412.
Muhammad, I., Rahman, S. U., & Khokhar, I. (2018). Determinants of consumers' perception of Halal products in Thailand. Journal of Food Products Marketing, 24(5), 590-610.
Nordin, S. M., & Hassan, M. S. (2018). Factors affecting halal food consumption: A review. International Journal of Academic Research in Business and Social Sciences, 8(12), 74-85.
Nalurita, S., Asmarantaka, R. W., & Jahroh, S. (2018). Competitiveness analysis and development strategy of the Indonesian coffee agribusiness. Indonesian Agribusiness Journal, 2(1), 63-74.
Nurrachmi, R. (2019). The potential industry of Islamic tourism in ASEAN countries. International Journal of Islamic Business Ethnic (IJIBE), 1(2), 1.
Razak, Z. W. (2020). Islamic tourism in Southeast Asia: The concept and its implementation. International Journal of Halal Research, 1(2), 90-91.
Shafiq, M. N., & Iftikhar, M. (2019). Challenges and opportunities for the halal food industry in Thailand: A comprehensive review. Journal of Islamic Marketing, 10(3), 748-762.
Yusrizal, Y., & Nasution, J. (2023). The role of Garuda restaurant in supporting halal culinary tourism in Medan city (Case study: Garuda Restaurant Jl. H. Adam Malik No. 14 Medan). Journal of Accounting Management (JUMSI), 3(2), 821-831.
